Last spring there were mockups of beer brands based on Game of Thrones, but Brewery Ommegang is set to make that fantasy a reality. First up is the “Iron Throne Blonde Ale.”.
Ommegang brewmaster Phil Leinhart said that the blonde ale is fair in color and soft in appearance, but still holds a complexity and bite.
"With a Lannister currently on the throne, it only made sense to do a delicate, but piercing Golden Blonde Ale with Noble hops," he said, referring to one of the series' characters.
Subsequent beers for the collaboration are still being worked on, because the Ommegang team has to wait for the themes and characters to develop in the series' next season before it can begin crafting the next ale. Capozza said that two additional beers will be released in conjunction with each of the series' following seasons
I don’t normally geek out about novelty products, but I can’t help myself in this case. I love beer and Game of Thrones, and now they are bringing them together in one glorious 750 Ml bottle. The fact that it’s coming from Brewery Ommegang, a quiet favorite of mine, makes it all the better. I could drink Hennepin all day, and Three Philosphers is not only one of the best quadrupels on the planet, it’s one of the best beers.
So how did this widely distributed yet small brewery win out in the game of life? It was actually the Game of Thrones’ folks idea.
Allison Capozza, a spokeswoman at Ommegang, said that the Game of Thrones creators and producers have long been fans of Brewery Ommegang, whose team happens to enjoy the TV series. HBO, she said, reached out to the brewery about the idea for a collaboration.
"The producers very much resonated with Ommegang's blend of 'old world' and 'new world' elements to create something new and unique," Capozza said.
Brewery Ommegang Collaborates With HBO's Game of Thrones [BrewBound]
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